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What are Promotional Products?

Promotional Products are any items imprinted with a logo or message. From pens to t-shirts, caps and fleece jackets, promotional products drive your message home and leave a lasting impression.

Long after a potential customer meets you and months after the annual meeting or the employee motivation program, people will remember your company and the event whenever they use or see the item they received. A 1997 industry survey found that 95% of business executives have in their offices at least one promotional product with another business' logo on it.

That's a lot of staying power and it's one reason that promotional products are increasingly used by businesses. In 1998 sales in the promotional products industry grew to $13 billion from 11.9 billion in 1997. Promotional products encourage, inspire and remind while advertising and/or promoting a company and its message. Businesses are using them for that and more.

Promotional products are used mostly as business gifts. The 1998-99 State of the Industry Survey, conducted by The Counselor® magazine, the news magazine for promotional marketing and specialty advertising management, found that business gifts were the Number One use of promotional products.

   Here's a list of Top Uses:
     • Business Gifts • Event Marketing
     • Tradeshows • Employee Relations
     • Public Relations • Motivation and Incentives
     • Recruiting Events • Recognition and Service Awards
     • Brand Awareness  • Souvenier or Rememberance
     • Safety Programs • Product Launches
     • Traffic Building • Direct Mail Marketing

What are Promotional Products?

Who uses Promotional Products?

How do Promotional Products work?

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